Simple, Pay-As-You-Grow Pricing
Tow Deputy pricing starts at $99/mo for an AI towing dispatcher that answers in under two seconds. Starter Receptionist and Super Receptionist include a 14-day free trial. There is no free plan, no hardware, and no long-term contract.
What you pay
No hardware. No long-term contracts. No surprise overage bills. Start with a 14-day free trial — included on Starter Receptionist and Super Receptionist. On Starter Receptionist and Super Receptionist, extra calls are $0.30 each — or $30 per 100.
Starter Receptionist is built for a single operator. Super Receptionist is the small-fleet plan and the only self-serve tier that includes Smart Deposits. Lead Engine guarantees 60 jobs a month: book a call to get started. Compare that to hiring a night dispatcher — according to Salary.com, a towing dispatcher averages about $48,447 a year — or to a per-minute answering service that takes a message instead of quoting your card.
Starter Receptionist
$99/mo
14-Day Free Trial
- 290 answered calls/mo
- AI quotes from your rate card
- Job details texted to you + driver app
- Night-time alerts
- Answers and ends marketing & scam calls
Best for single operators
Need more calls? Add them anytime.
Add more calls — $0.30 each.
Super Receptionist
$199/mo
14-Day Free Trial
- Everything in Starter Receptionist, plus:
- Double the call volume: 590 answered calls/mo
- Smart Deposits — collect a deposit by text during the call, paid straight to your Stripe, before the truck rolls.
- Multi-language: answers in English, Spanish, and more.
Best for a small fleet
Need more calls? Add them anytime.
Add more calls — $0.30 each.
Lead Engine
$3,000/mo
We send you tow jobs. Tow Deputy answers and dispatches them.
60 jobs × ~$200 avg ticket*
= ~$12,000 in job value/mo
*Average ticket depends on your market. Estimate, not a revenue guarantee.
- 60 jobs guaranteed every month. Customers can expect to see more — jobs over 60 are a bonus at no charge.
- Fewer than 60? We refund the shortfall, prorated.
- Everything in Super Receptionist: 590 calls, Smart Deposits, multi-language, dispatch.
Best for operators who want more work, not just more calls
Want a guaranteed higher volume? Add jobs at $29.99 each.
Book a Lead Engine callor call sales: (615) 430-2081
What counts as a call
A call is one inbound conversation the AI answers. A tow request, a lockout, an impound FAQ, a junk-car inquiry, or a transfer to a person each count as one call against the monthly allotment. If the same driver calls back ten minutes later, that is a second call. Rings that never connect — hang-ups before pickup — do not count. Simultaneous callers each count; that is the point of not sending the second line to voicemail.
The AI classifies every connected call as Tow Request, Roadside Assistance, or FAQ, then either creates a job (driver alerted by text and app), escalates to a human, or ends the call (spam, wrong number, marketing or scam, or a price-shopper who declines). Real jobs, FAQs, and transfers count against usage. Marketing and scam calls are answered, then ended — they do not wake you and they do not dispatch a truck. We do our best to pull those off your allotment after we classify them. The filter is retroactive, so some marketing or scam calls may still show up as usage.
Overage math
Starter Receptionist includes 290 calls. Super Receptionist includes 590. Extra calls on either plan are $0.30 each, or $30 for a block of 100. The line stays up; we do not cut you off at the cap.
| Example | Calls | Overage | Month total |
|---|---|---|---|
| Starter Receptionist, quiet month | 220 | $0 | $99 |
| Starter Receptionist, 320 calls (30 over) | 320 | 30 × $0.30 = $9 | $108 |
| Starter Receptionist, buy 100 extras instead | up to 390 | $30 block | $129 |
| Super Receptionist, 590 on the nose | 590 | $0 | $199 |
If you are paying $9–$30 of overage on Starter Receptionist every month and you also want deposits, move to Super Receptionist. Run the same month through the missed-call ROI calculator if you want recovered revenue next to the subscription.
Starter Receptionist vs Super Receptionist: when you need Smart Deposits
Smart Deposits — a secure, PCI-compliant SMS payment link during the call, paid into your own Stripe account — is on the Super Receptionist plan and above. Starter Receptionist answers, quotes, and texts the job. It does not collect money on the call.
Stay on Starter Receptionist if you are a one-truck shop, your no-show rate is tolerable, and 290 answered calls covers the month. Move to Super Receptionist if you run a small fleet, you lose long-distance rolls, or you want a deposit as a percentage (or only on long-distance) before the truck leaves. That flow is spelled out under how towing deposits are collected by SMS. Optional pay-now discount and optional pass-through of card fees are dashboard settings, not a different SKU.
What $99 sits next to
Two comparisons operators actually run: a hired dispatcher, and a human answering service billed by the minute.
Vs. a $48,447 dispatcher salary
According to Salary.com’s towing dispatcher salary in the United States, the average is about $48,447 a year — roughly $23/hour — before overtime, nights, and a second body for 24/7. Starter Receptionist is $1,188 a year. Super Receptionist is $2,388 a year. The AI does not replace judgment on police rotation or a wrecked, screaming caller. It does cover the phone when you are winching, which is where one-truck shops bleed jobs.
Vs. per-minute answering services
A human towing answering service usually bills per minute or per call and takes a message. They do not quote your Smart Pricing Engine rate card or send a deposit link. Flat $99–$199 is the cost model difference; the operational difference is job vs. voicemail-with-a-person. When a human service still wins — motor-club negotiation, heavy distress — we say so on the towing answering service page.
According to TheKeyBot’s 2026 missed-call research, the average inbound service call costs about $119 when you miss it, and 85% of emergency callers will not leave a voicemail — they dial the next listing in about 90 seconds. Operators on this site report about 30% more calls serviced per shift, with an average local job around $150. Those are the numbers behind “is $99 cheaper than voicemail,” not a made-up ROI badge.
Pricing FAQs
What’s included in the 14-day free trial?
Starter Receptionist and Super Receptionist both include a 14-day free trial. You get the live AI on a dedicated number or on forwarded calls, your rate card loaded, SMS and app dispatch summaries, and night-time alerts. Super Receptionist also includes Smart Deposits during the trial. There is no free plan after day 14 — you pick a paid plan or cancel.
Can I cancel anytime?
Yes. There are no long-term contracts. Cancel before the next billing date and you are not billed again. If you cancel during the 14-day trial on Starter Receptionist or Super Receptionist, you owe nothing for that trial period. Call sales or email [email protected] and we will confirm the stop.
Are there contracts or hardware to buy?
No contracts and no hardware. Tow Deputy is cloud software. Keep your existing phone number with call forwarding, or use a dedicated AI number. Nothing to port, no new desk phones, no on-site install. You are live in under 24 hours after setup.
Do you add taxes or hidden fees?
Published prices are the plan fees: $99, $199, or $3,000 per month, plus extra calls at $0.30 each or $30 per 100 on Starter Receptionist and Super Receptionist. Applicable taxes may be added at checkout depending on your location. Card-network or Stripe processing fees on deposits are separate and optional to pass through. We do not add surprise platform fees.
What happens if I go over my included calls?
On Starter Receptionist and Super Receptionist, extra calls are $0.30 each, or $30 per 100. The AI keeps answering; we do not shut the line off at 290 or 590. If you routinely blow past Starter Receptionist, Super Receptionist’s 590-call allotment is usually cheaper than stacking overage on $99.
Do marketing and scam calls count against my usage?
The AI answers those calls, then ends them. It does not wake you and it does not dispatch. We do our best to remove marketing and scam calls from your monthly allotment after we classify them. Because that filter is retroactive, some of them may still count as usage. This is not unlimited spam blocking, and it is not a promise that junk never hits the meter.
Is there a free Tow Deputy plan?
No. There is no free plan. The 14-day free trial on Starter Receptionist and Super Receptionist is the unpaid window. After that you pay $99/mo or $199/mo, or you cancel. Lead Engine is $3,000/mo, starts with a booked call, and does not include a self-serve trial.
When do I need Super Receptionist instead of Starter Receptionist?
Choose Super Receptionist when you want Smart Deposits — a PCI-compliant SMS pay link during the call into your own Stripe account — or when 290 calls is tight for a small fleet. Starter Receptionist is built for a single operator who needs the phone answered and a text summary. Deposits sit on Super Receptionist and above.
How do I get the Lead Engine plan?
Book a Lead Engine call at calendly.com/alrwsoftware/30min, or call sales at (615) 430-2081. Lead Engine includes the full Super Receptionist plan plus 60 guaranteed jobs per month; jobs over 60 are a bonus at no charge, and if fewer than 60 arrive we refund the shortfall, prorated. Add jobs at $29.99 each for a guaranteed higher volume. It is not a self-serve checkout and it is not a free trial.
Start the 14-day trial
Starter Receptionist at $99 or Super Receptionist at $199. Hear the agent first if you want — the demo line is open.